How to Analyze a User Interview Recording

Analyzing user interview recordings helps you extract valuable insights to validate hypotheses and inform product decisions. Hinto automates this process by taking your video interviews and generating structured reports, including individual analyses and an aggregated summary. This guide will walk you through the entire workflow, from setting up your project to reviewing the final insights.

Step 1: Create a Customer Interview Project

First, you'll need to create a dedicated project for your research study. This keeps all your interviews and generated reports organized in one place.

From your dashboard, click the Create Project button.
In the 'Create New Project' window, select the Customer Interviews project type.
Enter a descriptive Project Name for your study (e.g., 'Video-to-Doc Setup Friction Study').
Click Create Project to proceed.

Step 2: Define Your Research Context

After creating the project, a UX Research Context window will appear. Providing detailed context is crucial for helping Hinto's AI generate the most relevant and accurate insights. This step aligns the analysis with your specific research objectives.

Business Problem: Describe the core issue or opportunity you are investigating.
Research Goals: List the key objectives and what you aim to learn from the interviews.
Hypotheses: Outline the specific assumptions you are testing with your research.

Once you have filled in these fields, click Save Context.

Step 3: Upload Your Interview Recordings

With your project and context set up, you can now add your video files. Hinto will process each video to transcribe, analyze, and map evidence to your hypotheses. You can add videos using one of three methods:

Link: Paste a URL from services like Loom, Google Drive, or Dropbox.
Upload: Drag and drop or browse for a local video file from your computer.
Record: Record a new video directly within Hinto.

Step 4: Review the Generated Analysis

After the videos are processed, Hinto organizes the generated content in the left sidebar. You will find reports at both the individual interview level and the aggregated project level.

Individual Interview Reports

For each video you upload (e.g., Interview 1, Interview 2), Hinto creates a folder with detailed reports specific to that session.

Final Research Report: A comprehensive summary of a single respondent's interview, including key findings, hypothesis analysis, and recommendations.
Topic-Based Reports: Granular articles that focus on specific themes uncovered during the interview, such as pain points, suggestions for improvement, and positive feedback. These reports include timestamps that link back to the exact moment in the video.

Aggregated Project Summary

At the top of the article list, Hinto generates a Hypothesis Validation Summary. This report synthesizes findings from all interviews in the project to give you a high-level overview. It summarizes which hypotheses were supported, partially supported, or rejected across all respondents, making it an excellent document for sharing with stakeholders and leadership teams.

Tips for Analyzing Interviews

Generate More Reports: If you need to dig deeper, click the three-dot menu next to an interview folder and select New Article. You can then choose a template like Topic Analysis or Interview Transcript to generate additional, specific reports.
Share and Export: Invite team members to collaborate via Settings > Permissions. You can also use the Export button to download reports in Markdown or HTML for use in other tools and presentations.

Summary

This article explains how to use Hinto to analyze user interview recordings by setting up a research project, defining its context, and uploading videos. It covers how to review the automatically generated reports, including individual interview summaries, topic-based analyses, and an aggregated hypothesis validation summary that synthesizes findings across all interviews.